Showing posts with label Hotels. Show all posts
Showing posts with label Hotels. Show all posts

Commercials of YesterYear: Motel 6 "We'll Leave the Light on For You"

Friday, September 10, 2021

Here's a fun little one for you as we make yet another entry into the "Commercials of YesterYear" series.

"I'm Tom Bodett, and we'll leave the light on for you."  

I'm sure you've heard that before, especially those of us born before the Y2K "virus" was going to ruin every computer on the planet.  Even people who don't travel often can likely say they know that the aforementioned slogan is from a series of very popular commercials during the 80s and 90s for Motel 6.  The campaign was so popular that in 1996 it won a CLIO Award, the advertising industry's highest honor.

Just the phrase "we'll leave the light on for you" creates an image of safety and comfort.  It creates a nostalgic tie to when we were younger, and our parents or loved ones left the front porch light on for us when we came home late at night.  Perhaps it reminds you of a long hard day of traveling, and when you finally reach home, the lights are on welcoming you back.  

In this case, you weren't home.  You're at a roadside motel that has probably seen better days.

I can't honestly say if I've ever stayed in a Motel 6 before or not.  Perhaps I did once when I was very young at a cousin's wedding in Syracuse, New York.  I remember only snippets of it, and I must have been 4 or 5.  The only thing I really remember about the hotel was the stories family would tell in the morning about a disruption in the middle of the night that was similar to a shooting, stabbing, or one that involved the police anyway, at the very least.  I slept through the whole thing, as I did with most things as a kid.  These days, trying to sleep through any noise is a different story.

Not exactly the comforting image of home leaving the lights on for you, but I digress... 


In my line of work, we stay in hotels quite a lot.  I don't spend as many nights away from home as I used to, but I did the math and figured that I spent an average of 18 nights a month in a hotel for over a decade.  That's somewhere around 215 nights per year!  For many years, I used to sleep better in a hotel bed than my own, but now that I'm out of practice, I often sleep terribly in a bed, not at home.

These days, I'm lucky if I only have to spend 2 or 3 nights away from home per month.  I'm no expert, but I'd say that I'm still an aficionado about knowing what works (and what doesn't) in a hotel.

Every time I stand in the lobby waiting on my coworkers to check in with the company sign-in sheet, I often have the soft happy little tones of the Motel 6 theme song going through my head.  The soothing voice of Tom Bodett appears in my head as I walk towards my room, and as the door closes behind me,  I'll often say to myself, "We'll leave the light on for you!"

Join me as we take a deep dive into YesterYear as we look back at Motel 6 and its iconic advertising campaign!